Wednesday, March 23, 2011

Cycling as sport

After two years as cycling art exhibits, the timing seemed right for Team CoeBRAI to adopt a sporty look in 2011. As a result, the Kohawk logo designed a decade ago by Lance Lethcoe ’02 for Coe athletics is the dominant feature of this year’s jerseys by Coe graphic designer Christina Kroemer.

Team CoeBRAI will be modeling them on the Register’s Annual Great Bike Ride Across Iowa (RAGBRAI) July 24-30. For the first time, the jerseys are not RAGBRAI specific, which we hope appeals to cycling Kohawks everywhere.

In addition to long-sleeve, short-sleeve and sleeveless versions of the jersey, Kroemer designed Coe biking shorts featuring the school’s crimson and gold and Charlie Kohawk logo. While the jersey design changes each year, the shorts are intended to stand the test of time.

The designs will soon be submitted to Champion Systems and orders are now being taken. Each weeklong rider who was part of our group registration gets one free jersey. Additional jerseys and shorts may be ordered.

Two jerseys will be awarded as prizes in an upcoming bike ride sponsored by the Alumni Office, Coe GOLD (graduates of the last decade) and Team CoeBRAI. Clear your calendar for May 14 and stay tuned for details on the second occasional CoeBRAT (bike ride across towns): Flunk Day 50.

Anyone else is welcome to buy jerseys -- $60 for short sleeve and sleeveless, $70 for long sleeve – and shorts for $65. Order forms are available on the right column of this page. All orders must be received by May 15 and will be shipped by mid July.

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